| |
Who We Are:
The Brondesbury
Group is a research and consulting firm that
bridges the gap between market research firms
and high-level strategy consultancies. The firm
is built on a base of experienced professionals
with backgrounds in financial services,
government, health, education and organizational
psychology. Our principals have worked with most
of the largest banks and insurers in the world,
as well as many leading government and
healthcare organizations.
We typically work
on projects that present challenges for most
firms – too much data, not enough information,
or a need for specialized knowledge and research
methods. Projects most often require a timely
solution to an immediate problem, but we also
maintain a number of long-term advisory
relationships.
Our specialty is finding out what
decision-makers really need even when they are
unable to articulate those needs themselves.
This helps you set your priorities and helps us
find solutions to your problems. We use plain
language to tell you about what people need,
whether those people are businesses, community
leaders, special interest groups, or just the
“person in the street”. Ultimately, we
recommend ways to help you meet the needs of
your “clients” with the resources you have
available.
Methods &
Core Competencies:
The methods we use
are varied, just like the needs of our clients.
We have no pre-set bias. Synthesis of existing
research (both studies and databases),
organizational analysis, in-depth personal
interviews, analysis of in-house or supplied
databases, internet surveys, focus groups
(in-person or online), online conferences, and
telephone surveys are all regularly used in our
studies. More innovative methods like opinion
leader and community leader techniques are used
in our future studies. Formal content analysis
is often used with all of these methods to draw
far more from people’s comments than the usual
haphazard approaches. And unlike most firms, we
specialize in using these techniques with
decision-makers in business and government, as
well as with professional advisors and ordinary
households.
If required, our
statistical capabilities are unusually
sophisticated including robust data analysis,
scaling techniques, data mining, predictive
behavioral modeling, and classical multivariate
statistics. While our techniques are
sophisticated, we have developed the knack of
presenting findings and implications in plain
language.
Our
Approach:
|
|
