Investment
Financial Services for the Wealthy
This study drew on a huge pool of material including reports from some
5-6 research studies, customized statistical information from governmental
sources and in-depth analysis of demographics. From this base, we conducted
a PEST analysis (Political-Economic-Social-Technological) to identify
the key forces at work in the wealthy market over the next 5-10 years.
The result was a report identifying key segments of the wealthy market,
both affluent and rich, and strategies for capturing business from each
segment.
Selling Segregated Funds through Investment Dealers
A brokerage-based life insurer asked us to identify the support services
and conditions needed to foster sales of segregated investment funds through
life insurance brokers residing in stock brokerage firms. We also estimated
speed of uptake and revenues, as well as identifying implementation strategies.
Investment Trends and Demographic Change
The study began by identifying ten major demographic changes from statistical
sources and research reports. The impact of these trends on savings and
investing was identified by layering primary research onto this trend
information. Future trends for retirement and educational savings were
the focus of the work.
Selling Government Debt in the Retail Market
Two studies fit under this title. The first study looked at retail market
appetite for government debt including how to package and distribute government
debt in different ways to broaden consumer holdings. The second study,
done on behalf of a group of banks, identified the appropriate distribution
costs for bank sales of government debt based on comparison with comparable
sales in the brokerage community.
Business Sharing & Compensation
This study focused on fostering referrals between banks and their associated
investment dealers and asset managers. After identifying a set of peer
banks and their related firms, we interviewed senior executives about
their referral compensation practices and philosophy. Each participant
received a summary of our findings. For our client, the information was
adapted to their unique circumstances and led to a set of more than 30
recommendations structuring fair compensation among its business arms.
Incentives for Stimulating Brokerage Sales
Interviews with deposit brokers and financial planning firms discussed
their compensation practices and how they fostered sales. Each participant
received a brief summary of the findings, while our client received more
detailed results with recommendations for action.
A Comprehensive Look at Mutual Funds (Multiple
Studies)
Including surveys of both consumers and brokers, we looked at a full range
of issues for different types of mutual funds (and segregated funds) including:
individual and group ownership patterns, distribution/buying patterns,
buying decisions (including information sources), service of suppliers,
loyalty/switching, drivers of buyer behavior, future buying behavior,
fees and commissions and a host of other issues.
The Market for Asset-Based Securities
Beginning with a base of mortgage-backed securities (MBS), we looked at
market uptake of asset-backed securities in both retail and institutional
markets. Product features and new products that would attract additional
investment were a key issue, as was identifying targets for new asset-backed
instruments.
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