Real
Estate
Mortgage Buying & Renewal
This study interviewed over 1,000 home buyers about their selection of
a mortgage provider and mortgage features. We identified the subjective
utility value of a number of mortgage and provider features and their
impact on purchases and renewals. To assess the economic cost to our client,
we also looked at past and likely future exercise of economic features.
Attracting & Retaining Mortgage Brokers
In-depth personal interviews with mortgage brokers identified how much
of their business they allocated to different funding sources and why.
We also looked at broker loyalty to major funding sources and the image
of those sources. Sophisticated analysis of switching behavior demonstrated
that for top brokers, marketing support and intangibles play as much of
a role in fostering loyalty as rates and commissions.
The Market for Asset-Based Securities
Beginning with a base of mortgage-backed securities (MBS), we looked at
market uptake of asset-backed securities in both retail and institutional
markets. Product features and new products that would attract additional
investment were a key issue, as was identifying targets for new asset-backed
instruments.
The Market for Group Mortgage Assistance Plans
This study was to make a quick go/no-go decision on providing group mortgage
assistance plans. Using statistics from government and other sources,
we estimated market size and access on the part of our client. The result
focused on whether the market was large and profitable enough to meet
the investment threshold of our client.
Innovative Strategies for Financing Social Housing
This was an “Expert Opinion Study” to find new ways to fund
social housing. In-depth interviews with corporate finance specialists
focused on developing innovative strategies for funding social housing
projects. Finance specialists from leading firms, guided by a carefully
built set of questions, developed strategies to lower government borrowing
costs and make it more practical to fund new social housing. Each participant
was credited with their unique ideas in the report to facilitate government
follow-up. The ideas were supplemented with ideas gathered from secondary
research. Our job was also to translate the corporate finance ideas into
simpler language to make the material easier to understand.
One-Stop Real Estate Shopping
One-stop real estate shopping envisages a market where new home buyers
can get all of the home-buying services they might need through their
real estate agency. Services include everything from home appraisals and
mortgages to repair, renovation and insurance. Responses of some 1,000
consumers point to a market that is keen on the convenience, but there
are distinct market segments in the appeals of specialized services and
the channels they prefer to use to buy them.
Mortgage Brokers “Raise the Bar”
Opinion leaders from mortgage brokerage firms, educators and regulators
support an accreditation program for mortgage brokers. The four E’s
of professional preparation are increasingly important for mortgage brokers:
Education, Experience, Exams and Ethics. With over one-quarter of first
time home buyers using brokers for their new mortgage, this trend is in
line with current regulatory focus on consumer protection.
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