Education & Regulation


Invest
or Knowledge


How much do people in Ontario know about money and investing? That was the big question Investor Education Fund tackled recently. In October 2010, The Brondesbury Group developed a study of investor knowledge on behalf of the IEF and managed a survey of 1,000 people across the province. The survey included more than 20 questions about investing, borrowing and financial planning.  The focus was knowledge that an informed citizen might be expected to know rather than basic questions of financial literacy.  For more detailed information about the report, see http://www.getsmarteraboutmoney.ca/Investor-research/Our-research/Pages/financial-literacy-research.aspx  

Investor Feedback on Strategic Priorities

We recently conducted focus groups for the Investor Advisory Panel of the OSC  to gather the views and opinions of retail investors in the GTA on investor rights and protection and to gather feedback on the initiatives drafted in the OSC Statement of Priorities for the fiscal year 2011-12.  

Accreditation Requirements for Foreign Entrants

Worked with a licensing body to help set out accreditation requirements for foreign entrants to a profession based on a combination of education, work experience and examinations.

Long-Term Issues Affecting Client-Advisor Relationships
 

This is an assessment of the key long-term issues that affect the relationships between investment advisor, client, firm and regulator including suitability of advice, client communications, advisor qualifications and oversight. Using a combination of secondary research and interviews with business opinion leaders, we identify both the salient issues and the people/information most capable of helping to deal with the issues.

Cost and Performance Disclosure  

On behalf of a major securities regulator, we are investigating consumer understanding of disclosure information, as well as their preferences for getting information.  Preferences include usefulness of information for decision-making, timeliness, convenience, and delivery methods.

Student Loans – Uptake and Payback

This in-depth analysis looks at users of student loan programs compared to their cohort, as well as the factors that affect the progress of repayment of their loans.  This is a longitudinal study relying on a mix of databases, which reflect the background and experience of millions of borrowers over the years, as well as the impact of changes in borrowing policy.

Knowledge of Selected Regulatory Matters Among Bank Branch Staff 

Developed and analyzed a study to assess knowledge of selected regulatory matters among bank branch staff using mystery shopping techniques.  The study looked at both staff direct knowledge and knowledge of how to refer people to appropriate sources that could provide needed information.

Assessment of Preparation of Licensed Public Accountants 

Following a process designed by The Brondesbury Group, we are involved in an ongoing assessment of the suitability of preparation of licensed public accountants in Ontario.  One of the projects recently led to approval of an additional accounting body in Ontario, while a more recent project focuses on reviewing an existing provider.  Our work focuses on both examinations, and the integration of information related to education and work experience with exams.  This is a team project involving the use of many outside experts identified by our firm.

Improving candidate performance

A major financial institution wanted to improve the performance of its candidates on licensing exams.  A review of course material, internal examinations and best practices in exam development provided guidance for improving performance.

Online Learning and Key Events: Age 20-34 Study

These studies assess how 20-34 year olds learn in an online environment, especially how they learn what they need to know about handling key life events like a new job, getting married or becoming a parent. The studies assess the most critical questions people need answered when they are managing key life events, as well as the strategies and sources of information they use to get answers.  The role of psychographics in shaping behaviour helps to understand what drives the strategies people use. Link to Summary.

 

Review of Certification Exams

A major insurance education organization offers more than a dozen courses for training people in various aspects of insurance.  Each course has an exam, and taken together, far more than 10,000 exam papers are written each year.  Our role was to assess the quality of the exams in each course, as well as the systems which support the exam process, starting with the earliest stages of exam development and following the entire process right through to its end.  The work provided the organization with suggestions for future improvements, as well as providing a base for building an item bank.

Future of Public Sector Education in Canada (2 Studies)

What is being done to improve student achievement & literacy?  Can we really get more college and university graduates without lowering standards?  How will education respond to rapidly growing labour shortages? These topics and more are addressed in this opinion leader study based on in-depth personal interviews with the most influential people shaping the future of the public education, as nominated by their peers. Participants include deputy ministers, superintendents & trustees, university and college executives, association heads, think tank leaders, academics, and other selected experts. The aim is to identify how public education (K-12) and post-secondary education will develop over the next 5-10 years and why this will happen. Royal Bank of Canada is the sponsor for the work. The study includes a special section on funding & payment transactions that identifies key services that a bank can provide to help its public sector education clients prepare for the future. A very brief overview of each report is available by clicking the links below.
Public Education (K-12)                    Post-Secondary Education (PSE)

Emergency Preparedness in Financial Matters

This qualitative study looks at potential consumer reactions to the failure of three different kinds of financial institutions.  It identifies a range of public expectations in the aftermath of a financial failure, as well as assessing public perceptions of potential failure for different kinds of financial institutions.

Assessing Eligibility for Licensure

An Act creating the possibility of broader public accounting licensure rights also stipulated that the standards for granting licensure rights should be no less rigorous than those already used.  After consultation plus literature and document review, we created a process that made it possible for accounting bodies to demonstrate the rigour of their standards compared to a benchmark. The test of substantial equivalence in our process focuses primarily on education, experience and examinations, as well as competencies developed.  Preparation programs are judged on coverage of competencies, internal consistency, external rigor and compliance with professional standards.

Building the Financial Literacy Guide


The Fund is implementing the Learning Guide produced as a result of Brondesbury Group research to develop a financial literacy framework for adult consumers of financial services and products (excluding borrowing). Over the past 3 years, we worked with the Fund providing advice on content, selection of suppliers and other developmental issues. Click here to see work under development.

Strategy for a Financial Protection Agency

The aim was to identify a strategy for increasing general awareness of a financial industry protection fund and specific awareness of its coverage. This included identification of target groups based on several criteria that indicate a "need to know" about the fund and its coverage.

Mortgage Broker Roles & Responsibilities

This research identifies the knowledge and skills required to proficiently manage a mortgage brokerage firm, particularly after preparation as a mortgage originator. The report looks at education, experience, ethics and examination as elements of preparation.

Standards of Exam Administration

This study identifies 118 generally accepted standards for administration of licensure exams in financial services, as well as identifying 103 practices that exceed generally accepted standards. The guiding principle for the standards is “due and reasonable care” which entails anticipating likely processes and problems, creating written standards to guide process and monitoring compliance. The standards themselves blend a review of documents, research studies, industrial psychology principles, site visits and interviews with organizations involved in credentialing in financial services.  Link to report.

Communication Strategy

Worked with a federal government entity in financial services, developing a 3-year strategy for communicating their mission to the public. The strategy began with the identification of target groups based on group size, analysis of awareness patterns, literacy levels, financial need and risk of financial losses. An analysis of daily activities and media usage habits was used to identify methods of reaching the target groups. The work is now moving into development of targeted messages and delivery strategies.

Life Licensure Review Completed

The Brondesbury Group completed its detailed review of the Life Licensure Qualifying Program examination, including content review by subject matter experts and a statistical review of test performance. The review, which includes recommendations for improving the exam and its administration, is posted on the website of the Canadian Council of Insurance Regulators. This challenging assignment joins industry and educational expertise to review examination results and use them to improve the test and its impact in the future.

Listed Companies Say More Disclosure Will Help Them

Institutional investors, pension funds and listed companies themselves applauded the introduction of new rules to improve uniformity of disclosure requirements for publicly-traded companies. Institutional investors in our recent study (commissioned by the TSX) indicated that changes in disclosure will encourage them to invest more in smaller issuers, notwithstanding the limitations of small cap investing by large investors. Both listed companies and institutional investors believe that new disclosure rules will improve public perceptions of transparency and consistency in their market, while improving issuer access to capital.

Financial Literacy Program Gets into Gear

After a year of in-depth research with consumers and advisors, we completed an Event-based Learning Guide for the Investor Education Fund -- an affiliate of the Ontario Securities Commission. The Learning Guide follows the decision-making path of consumers from a triggering event through the initial tough decisions to taking action. At each step of the way, we have recorded the questions that consumers want answered in their own words. These have been formed into 94 learning modules, each with its own objective. The Investor Education Fund is now translating this work into learning packages for their website. Keep on eye on www.investored.ca next year to see how the initiative develops.

Mortgage Brokers "Raise the Bar"

Opinion leaders from mortgage brokerage firms, educators and regulators support an accreditation program for mortgage brokers. The four E’s of professional preparation are increasingly important for mortgage brokers too: Education, Experience, Exams and Ethics. With over 20% of households using brokers for their new mortgage, this trend is right in line with current regulatory focus on consumer protection. Link to the Accredited Mortgage Professional (AMP) Designation.


Selected Studies:

- Education
-
Regulation



 

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