Education
& Regulation
Investor Knowledge
How much do people in Ontario know about
money and investing? That was the big
question Investor Education Fund tackled
recently. In October 2010, The Brondesbury
Group developed a study of investor
knowledge on behalf of the IEF and managed a
survey of 1,000 people across the province.
The survey included more than 20 questions
about investing, borrowing and financial
planning. The focus was knowledge that an
informed citizen might be expected to know
rather than basic questions of financial
literacy. For more detailed information
about the report, see
http://www.getsmarteraboutmoney.ca/Investor-research/Our-research/Pages/financial-literacy-research.aspx
Investor Feedback on Strategic Priorities
We recently conducted focus groups for the
Investor Advisory Panel of the OSC to
gather the views and opinions of retail
investors in the GTA on investor rights and
protection and to gather feedback on the
initiatives drafted in the OSC Statement of
Priorities for the fiscal year 2011-12.
Accreditation
Requirements for Foreign Entrants
Worked with a licensing body to help set out
accreditation requirements for foreign
entrants to a profession based on a
combination of education, work experience
and examinations.
Long-Term Issues
Affecting Client-Advisor Relationships
This is an assessment of the key long-term
issues that affect the relationships between
investment advisor, client, firm and
regulator including suitability of advice,
client communications, advisor
qualifications and oversight. Using a
combination of secondary research and
interviews with business opinion leaders, we
identify both the salient issues and the
people/information most capable of helping
to deal with the issues.
Cost and Performance
Disclosure
On behalf of a major
securities regulator, we are investigating
consumer understanding of disclosure
information, as well as their preferences
for getting information. Preferences
include usefulness of information for
decision-making, timeliness, convenience,
and delivery methods.
Student Loans – Uptake
and Payback
This in-depth analysis
looks at users of student loan programs
compared to their cohort, as well as the
factors that affect the progress of
repayment of their loans. This is a
longitudinal study relying on a mix of
databases, which reflect the background and
experience of millions of borrowers over the
years, as well as the impact of changes in
borrowing policy.
Knowledge of Selected
Regulatory Matters Among Bank Branch Staff
Developed and analyzed a
study to assess knowledge of selected
regulatory matters among bank branch staff
using mystery shopping techniques. The
study looked at both staff direct knowledge
and knowledge of how to refer people to
appropriate sources that could provide
needed information.
Assessment of
Preparation of Licensed Public Accountants
Following a process
designed by The Brondesbury Group, we are
involved in an ongoing assessment of the
suitability of preparation of licensed
public accountants in Ontario. One of the
projects recently led to approval of an
additional accounting body in Ontario, while
a more recent project focuses on reviewing
an existing provider. Our work focuses on
both examinations, and the integration of
information related to education and work
experience with exams. This is a team
project involving the use of many outside
experts identified by our firm.
Improving candidate performance
A major financial institution wanted to
improve the performance of its candidates on
licensing exams. A review of course
material, internal examinations and best
practices in exam development provided
guidance for improving performance.
Online Learning
and Key Events: Age 20-34 Study
These studies assess how 20-34 year olds
learn in an online environment, especially
how they learn what they need to know about
handling key life events like a new job,
getting married or becoming a parent. The
studies assess the most critical questions
people need answered when they are managing
key life events, as well as the strategies
and sources of information they use to get
answers. The role of psychographics in
shaping behaviour helps to understand what
drives the strategies people use.
Link to Summary.
Review
of Certification Exams
A major insurance
education organization offers more than a
dozen courses for training people in various
aspects of insurance. Each course has an
exam, and taken together, far more than
10,000 exam papers are written each year.
Our role was to assess the quality of the
exams in each course, as well as the systems
which support the exam process, starting
with the earliest stages of exam development
and following the entire process right
through to its end. The work provided the
organization with suggestions for future
improvements, as well as providing a base
for building an item bank.
Future
of Public Sector Education in Canada
(2 Studies)
What is being done to improve student
achievement & literacy? Can we really get
more college and university graduates
without lowering standards? How will
education respond to rapidly growing labour
shortages? These topics and more are
addressed in this opinion leader study based
on in-depth personal interviews with the
most influential people shaping the future
of the public education, as nominated by
their peers. Participants include deputy
ministers, superintendents & trustees,
university and college executives,
association heads, think tank leaders,
academics, and other selected experts. The
aim is to identify how public education
(K-12) and post-secondary education will
develop over the next 5-10 years and why
this will happen. Royal Bank of Canada
is the sponsor for the work. The study
includes a special section on funding &
payment transactions that identifies key
services that a bank can provide to help its
public sector education clients prepare for
the future. A very brief overview of each
report is available by clicking the links
below.
Public Education
(K-12)
Post-Secondary
Education (PSE)
Emergency Preparedness in Financial
Matters
This qualitative study looks at
potential consumer reactions to the
failure of three different kinds of
financial institutions. It identifies a
range of public expectations in the
aftermath of a financial failure, as
well as assessing public perceptions of
potential failure for different kinds of
financial institutions.
Assessing
Eligibility for Licensure
An Act creating
the possibility of broader public accounting
licensure rights also stipulated that the
standards for granting licensure rights
should be no less rigorous than those
already used. After consultation plus
literature and document review, we created a
process that made it possible for accounting
bodies to demonstrate the rigour of their
standards compared to a benchmark. The test
of substantial equivalence in our process
focuses primarily on education, experience
and examinations, as well as competencies
developed. Preparation programs are judged
on coverage of competencies, internal
consistency, external rigor and compliance
with professional standards.
Building the Financial Literacy Guide
The Fund is implementing the Learning Guide
produced as a result of Brondesbury Group
research to develop a financial literacy
framework for adult consumers of financial
services and products (excluding borrowing).
Over the past 3 years, we worked with the
Fund providing advice on content, selection
of suppliers and other developmental issues.
Click
here to see work under development.
Strategy for a Financial Protection Agency
The aim was to identify a strategy for
increasing general awareness of a financial
industry protection fund and specific
awareness of its coverage. This included
identification of target groups based on
several criteria that indicate a "need to
know" about the fund and its coverage.
Mortgage Broker Roles & Responsibilities
This research identifies the knowledge and
skills required to proficiently manage a
mortgage brokerage firm, particularly after
preparation as a mortgage originator. The
report looks at education, experience,
ethics and examination as elements of
preparation.
Standards of Exam Administration
This study identifies 118 generally accepted
standards for administration of licensure
exams in financial services, as well as
identifying 103 practices that exceed
generally accepted standards. The guiding
principle for the standards is “due and
reasonable care” which entails anticipating
likely processes and problems, creating
written standards to guide process and
monitoring compliance. The standards
themselves blend a review of documents,
research studies, industrial psychology
principles, site visits and interviews with
organizations involved in credentialing in
financial services.
Link to
report.
Communication Strategy
Worked with a federal government entity in
financial services, developing a 3-year
strategy for communicating their mission to
the public. The strategy began with the
identification of target groups based on
group size, analysis of awareness patterns,
literacy levels, financial need and risk of
financial losses. An analysis of daily
activities and media usage habits was used
to identify methods of reaching the target
groups. The work is now moving into
development of targeted messages and
delivery strategies.
Life Licensure Review Completed
The Brondesbury Group completed its detailed
review of the Life Licensure Qualifying
Program examination, including content
review by subject matter experts and a
statistical review of test performance. The
review, which includes recommendations for
improving the exam and its administration,
is posted on the website of the Canadian
Council of Insurance Regulators. This
challenging assignment joins industry and
educational expertise to review examination
results and use them to improve the test and
its impact in the future.
Listed Companies Say More Disclosure Will
Help Them
Institutional investors, pension funds and
listed companies themselves applauded the
introduction of new rules to improve
uniformity of disclosure requirements for
publicly-traded companies. Institutional
investors in our recent study (commissioned
by the TSX) indicated that changes in
disclosure will encourage them to invest
more in smaller issuers, notwithstanding the
limitations of small cap investing by large
investors. Both listed companies and
institutional investors believe that new
disclosure rules will improve public
perceptions of transparency and consistency
in their market, while improving issuer
access to capital.
Financial Literacy Program Gets into Gear
After a year of in-depth research with
consumers and advisors, we completed an
Event-based Learning Guide for the Investor
Education Fund -- an affiliate of the
Ontario Securities Commission. The Learning
Guide follows the decision-making path of
consumers from a triggering event through
the initial tough decisions to taking
action. At each step of the way, we have
recorded the questions that consumers want
answered in their own words. These have been
formed into 94 learning modules, each with
its own objective. The Investor Education
Fund is now translating this work into
learning packages for their website. Keep on
eye on www.investored.ca next year to see
how the initiative develops.
Mortgage Brokers "Raise the Bar"
Opinion leaders from mortgage brokerage firms,
educators and regulators support an
accreditation program for mortgage brokers.
The four E’s of professional preparation are
increasingly important for mortgage brokers
too: Education, Experience, Exams and
Ethics. With over 20% of households using
brokers for their new mortgage, this trend
is right in line with current regulatory
focus on consumer protection. Link to the
Accredited Mortgage Professional (AMP)
Designation.
Selected Studies:
-
Education
-
Regulation
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