Unclassified
Strategy for a Financial Industry
Association
Interviews with active members, lapsed
members and non-members of a financial
industry association helped to highlight
its strengths and weaknesses, as well as
gauging its expectations for the
future. We translated this into
opportunities for growth and strategic
changes to help the organization
build loyalty and numbers in its
membership.
The 'Sweet Spot' for US Travel Agencies
In the highly competitive travel market, Uniglobe USA aimed to find the
"sweet spot" for business growth over the next 3-5 years. An exhaustive
study found some bright spots in an otherwise gloomy travel agency market.
The research identified the travel agencies that can be best assisted by a
growth-oriented franchise like Uniglobe, as well as identifying the products
and services that Uniglobe needs to develop and offer to meet the growth
needs of its target travel agencies.
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