| |
Methods &
Core Competencies:
The methods we use are varied, just like the
needs of our clients. We have no pre-set bias.
In-depth personal interviews, analysis of
in-house or supplied databases, internet
surveys, focus groups, telephone surveys, and
content analysis are all regularly used in our
studies. More innovative methods like opinion
leader and community leader techniques are also
used in our future studies. And unlike most
firms, we specialize in using these techniques
with decision-makers in business and government,
as well as with professional advisors.
In our competitive intelligence work, we often
need to use indirect methods like content
analysis, trading information among competitors,
synthesis of existing research, organizational
analysis and proprietary database searches. Our
statistical analysis is unusually sophisticated
including robust data analysis, scaling
techniques, data mining, predictive and
behavioral modeling, and classical multivariate
statistics. While our techniques are
sophisticated, we have developed the knack of
presenting findings and implications in plain
language.
To see some Innovative Studies
link here.
Our Approach: |
