Technology Acceptance
 
This is research that predicts market acceptance of technology solutions and identifies ways to increase the speed and amount of uptake for new technology.

A few of our Recent Studies:

-> Online Learning and Key Events: Age 20-34 Study
-> Online Learning and Key Events: Age 35+ Study

-> Growing Barriers to New Technology  
-> The Market for ASP Treasury Workstations
-> Supply Chain Systems Hold Promise

 
 

Other Studies:
-> Revenue & Demand for a new Cash Management Service
-> Technology uptake by exporters and importers
-> Consumer buying of online financial services
-> Using the Internet for benefits administration
-> Evaluation of a New Pension Reporting System
-> Investment education -- Internet, Instructor, Interaction
-> Online migration -- Invoicing, Collection & Payment
-> Guidelines for re-design of cash management software


Online Learning and Key Events: Age 20-34 Study

These studies assess how 20-34 year olds learn in an online environment, especially how they learn what they need to know about handling key life events like a new job, getting married or becoming a parent. The studies assess the most critical questions people need answered when they are managing key life events, as well as the strategies and sources of information they use to get answers.  The role of psychographics in shaping behaviour helps to understand what drives the strategies people use. Link to Summary.


Online Learning and Key Events: Age 35+ Study

These studies assess how people age 35 and over learn about financial matters, especially those related to key life events.The studies assess the most critical questions people need answered when they are managing key life events, as well as the strategies and sources of information they use to get answers.  The role of psychographics in shaping behaviour helps to understand what drives the strategies people use. Link to Summary.  

Growing Barriers to New Technology

Getting buy-in to new treasury technology is increasingly difficult. Large corporations are less willing to disrupt their companies with new systems and have certainly concluded that only fully operational systems are worth evaluating. Several recent studies point to the same conclusions, too many promises and too few concrete results have left the market wary about new services. It will take a big impact at a reasonable price to break through large corporate defenses.

The Market for ASP Treasury Workstations

An in-depth look at the market for an ASP Treasury Workstation highlighted the functionality and the value that this product could provide. Our report identified pricing and packaging strategies, targets for the product and what features would be most likely to make a difference to mid-sized corporations already familiar with treasury software.

Supply Chain Systems Hold Promise

End-to-end supply chain management of documents and payments is attractive to large corporations that see it as a way to cut costs dramatically and make better use of their cash flow. Critical to success is the ability to deal with disputes in the supply chain in an effective manner, as is the ability to convert from paper to electronic methods in a gradual manner with minimum disruption.

 
         

 

 

 

 

 

 


 

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