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Technology
Acceptance
This is research that predicts market acceptance of technology solutions
and identifies ways to increase the speed and amount of uptake for new technology.
A few of our Recent
Studies:
-> Online Learning and Key Events: Age 20-34
Study
-> Online Learning and Key Events: Age 35+ Study
-> Growing Barriers to New Technology
-> The Market for ASP Treasury Workstations
->
Supply Chain Systems Hold Promise
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Other Studies:
->
Revenue & Demand for a new Cash Management Service
->
Technology uptake by exporters and importers
->
Consumer buying of online financial services
->
Using
the Internet for benefits administration
->
Evaluation of a New Pension Reporting System
->
Investment education -- Internet, Instructor, Interaction
->
Online
migration -- Invoicing, Collection & Payment
->
Guidelines for re-design of cash management software
Online Learning
and Key Events: Age 20-34 Study
These studies assess how 20-34 year olds
learn in an online environment, especially
how they learn what they need to know about
handling key life events like a new job,
getting married or becoming a parent. The
studies assess the most critical questions
people need answered when they are managing
key life events, as well as the strategies
and sources of information they use to get
answers. The role of psychographics in
shaping behaviour helps to understand what
drives the strategies people use.
Link to Summary.
Online Learning
and Key Events: Age 35+ Study
These studies assess how people age 35 and
over learn about financial matters, especially
those related to key life events.The
studies assess the most critical questions
people need answered when they are managing
key life events, as well as the strategies
and sources of information they use to get
answers. The role of psychographics in
shaping behaviour helps to understand what
drives the strategies people use.
Link to Summary.
Growing Barriers to New Technology
Getting buy-in to new treasury technology is increasingly difficult. Large
corporations are less willing to disrupt their companies with new systems
and have certainly concluded that only fully operational systems are worth
evaluating. Several recent studies point to the same conclusions, too many
promises and too few concrete results have left the market wary about new
services. It will take a big impact at a reasonable price to break through
large corporate defenses.
The Market for ASP Treasury Workstations
An in-depth look at the market for an ASP Treasury Workstation highlighted
the functionality and the value that this product could provide. Our report
identified pricing and packaging strategies, targets for the product and
what features would be most likely to make a difference to mid-sized
corporations already familiar with treasury software.
Supply Chain Systems Hold Promise
End-to-end supply chain management of documents and payments is attractive
to large corporations that see it as a way to cut costs dramatically and
make better use of their cash flow. Critical to success is the ability to
deal with disputes in the supply chain in an effective manner, as is the
ability to convert from paper to electronic methods in a gradual manner with
minimum disruption. |
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The Brondesbury Group, The Exchange
Tower, Suite 1800, 130 King Street West, Toronto, Canada, M5X 1E3
Tel: 1.416.585.2414
●
Fax:
1.416.947.0167
●
email: info@brondesbury.com |
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