Competitive Intelligence

Competitive Intelligence gathers information about competitors by a variety of methods & linking to best practices. Identify how to differentiate in a way that gives a sustainable advantage over major competitors.

A few of our Recent Studies:
-> Global Assessment of Credit Default Insurance
-> Trade Operations Cost Benchmarking
-> Competitive Intelligence on a Global Scale
-> Non-Cash Employee Incentives a Growing Market
 
 
 

Other Studies:
-> Global Trade Banks -- Organization, Products & Technology
-> Education as differentiation in the DC pension market
-> Business sharing & compensation in wealth management
-> Environmental scan / Employee incentive programs
-> Incentives for stimulating brokerage sales
-> Price elasticity for wire transfers
-> Calculating business line profitability -- comparing banks


Global Assessment of Credit Default Insurance

This study began with a detailed review of the websites of major competitors in the business including both ECA and private trade insurers.  This was combined with interviews with suppliers and senior bankers to develop a clear view of future trends in the market, as well as identifying gaps in needed products. 

Trade Operations Cost Benchmarking (Multiple banks)

Our aim is to benchmark the costs of trade operations that are both global and regional in scope. This should help the bank understand its competitive position, identify priorities for operational change, and track the impact of changes. Benchmarking the cost of trade operations.

Competitive Intelligence on a Global Scale

On behalf of a major global bank, The Brondesbury Group analyzed the competitive position of the top five international banks in each of four global regions. The analysis focused on management structure, deployment of sales staff, handling of front and back office, product differentiation, and electronic delivery capabilities. It relied on sophisticated intelligence-gathering from banks, internet and commercial databases. The competitive analysis presented to the bank’s vice-chairman was the basis for the bank’s global strategy for international business.

Non-Cash Employee Incentives a Growing Market

A French non-bank provider of card and voucher-based services for employees engaged us to scan the competitive environment for their services prior to making a market entry decision. The scan included market size and growth, positioning of major competitors and identification of key factors for success in the market.


 

 

 

 

 

 

 

 

The Brondesbury Group, 144 Front St. West, Suite 650, Toronto, Canada, M5J 1G2
Tel: 1.416.585.2414 
●  Fax: 1.416.979.9159    email: info@brondesbury.com